Words That Work For Direct Mail.
So little space, so much to say. Less is more when it comes to direct mail. Need some help getting started? Check out these words that work to discover helpful tips and tricks for writing great direct mail copy that sells.
Magic words that work to help get you the direct mail marketing results you’re striving for.
There are two realistic choices, you can hire a professional direct mail copywriter who already possesses the experience of what works and what doesn’t, or you can try to do it yourself. While no one method directly equates to successful direct mail campaigns, there are buzz words that will make your content pop.
Whether the focus of your direct mail piece is to get potential customers to attend an event, shop at your store, and purchase a product or become a donor for your charity, your goal should be to persuade and influence. That’s what direct mail words are all about. Convincing their audience to follow through with a call to action.
If you can’t think like your customer when writing your direct mail copy – you might fail.
To convince your readers, you have to speak to their needs and get inside of their heads. Why they would be interested in your offer. What would make them take action? What can you say to make them task action?
The most common step is to first find out what your competition is doing by reviewing their offers and promotions and one-up them. Then, we all start brainstorming about our own campaign. However, be aware that their efforts might not be working so well. Or so well that they are losing money on their offer.
Let’s get specific and review words or that work to make your customers and prospects jump. It’s all about what’s in it for them. After all, it’s their money, and unless you are the only game in town or website, there are a plethora of choices.
What separates you from the competition. Features answer questions for what your product or service actually does. Benefits talk about what’s in it for them or how it will help solve their problem or get them what they seem to want, making the transaction quick and easy.
While All these are very important, what your consumer really cares about price, quality, and trust. They want you to make their life easier, save them time and money and provide a solution. For example, during the Covid pandemic, restaurants offered drive-by pick up. The same great meal at no extra charge. All the while making the customer trust in their safety of eating from a restaurant. Saving you both time as you do not need to cook and getting what you want. Remember, the key is to focus MORE on benefits than features because, after all, a consumer is driven to purchase based on the perceived benefit. Create a direct mail package that is compelling!
Remember, you always need to emphasize a call to action. Unless your words scream “Buy ME,” your attempts are meaningless.
That’s why your call to action truly can make or break your direct mail campaign. Take a look at the words below and consider using them in your next direct mail piece.
While these are just a few examples of words that work, there are many more that you can use to make your direct mail campaign successful. When sitting down to write great copy – keep in mind that it’s all about writing clear and concise copy that converts.