5 QUESTIONS YOU NEED TO ASK YOUR DIRECT MAIL SERVICE PROVIDER
Why does everyone say that they are the best? Let’s face it – that can’t be true. So, how are you supposed to know who truly is the best direct mailing service for your campaign if you are not sure where to begin? It’s easy to say if you don’t know, then ask. That’s pretty straightforward, but what do you do if you don’t know what to ask? You can google direct mail services and find dozens of direct mail companies, but then what? You won’t have to worry about that any longer because we’re about to share some of the best questions to ask a direct mailing service provider to ensure you get a good ROI on your marketing campaign.
1. HOW CAN YOU HELP ME INTEGRATE DIRECT MAIL WITH MY CURRENT MARKETING STRATEGY?
Your target customer is reachable through a wide variety of channels: Google, Facebook, Instagram, Tock, to name a few, as well as other social media outlets. But to incorporate your direct mail or, better yet, leverage it with online advertisements might be key. A savvy mailing service knows that you need to incorporate your existing marketing strategies with your direct mail campaign. That’s why if a direct mail company seems unwilling to provide even the tiniest bit of advice on how you can successfully integrate them, the best thing to do is keep looking.
2. WHAT CAN A MAILING SERVICES CAN YOU HELP ME WITH?
Direct mail companies know that several variables go into creating a great direct mail campaign. Typically, if they don’t provide a specific service themselves, they can steer you in the direction of someone who does. From great design to compelling copy and printing – a successful Direct Mail house knows that great direct mail results come from great campaigns and support.
3. CAN YOU HELP ME ACHIEVE POSTAGE DISCOUNTS?
Why pay more when you can spend less? Asking this simple question can have a significant impact on your direct mail campaign. The USPS has several service levels, but they all have strict regulations that your mailpiece needs to qualify for. Mailing services that care about their clients’ campaign success are always willing to go that extra distance and use postage cost-cutting secrets to maximize your ROI (Return on Investment) and reduce your postage rates. Most direct mail services providers have developed long-term relationships with shipping companies or consolidators who can help you save big by taking advantage of the most effective direct mail postage, shipping, and insider offers that you likely don’t know about.
4. WILL DIGITAL PRINTING WORK FOR ME?
So many direct-mail campaigns utilize digital printing personalization. Check out past samples or get some ideas. Why? Because you can get a feel if Digital printing will work for you or if it fits your campaign.
5. HOW MUCH CAN I EXPECT TO PAY?
Other than apparent reasons, several components are used to put a direct mail package together, such as: mailing lists, data processing, printing, mailing services, postage, and trucking. First, it’s crucial to your campaign’s success to create a budget that you can afford and mail the number of direct mail pieces necessary to achieve a successful campaign.
