Social Selling and Fulfilling Orders.
Social Selling of products and fulfilling orders is challenging. First, you must understand how people currently find your brand and purchase your products. You also need to have an optimized online store to complete the sale. The marketplace has drastically changed. Social Media is the new giant getting customers to your business to spend money. Companies must create marketing and Fulfillment center distribution strategies that work for all types of buyers.
Your Customers are Using Social Media to Find Products and Services
If you are not using social channels to sell your product, you may be losing out. Businesses who understand the importance of social media to relay their brand message know they are not the only ‘game’ in town. We all have competitors! Brands must tell a story about why their business and products are different. Consumers make buying decisions from peers and brand content seen on social media channels in today’s marketplace (see below).
Statia published an article with a 2019 survey of online consumers in the United States that showed 72% of consumers had used a social media channel to discover new products. In comparison, 36% of U.S. online consumers had also purchased something directly on a social channel in the last year, and it’s growing.
According to Stackla, 66% of consumers were inspired to purchase from a new brand after seeing social media images from other consumers. Stackla reported that consumers are 71% more likely to make a purchase based on social media referrals.
How do customers determine to buy from my brand
A popular way for consumers to find product information is on TikTok through video content. From there, the consumer goes to their Twitter feed for peer information and reviews. Consumers typically check out the company on Instagram. They are usually followed by a Google search for scam alerts and negative reviews. Finally, the consumer visits the brand’s website for detailed product and brand value information (especially video format). After the consumer does their homework and verifies it’s a legit product, the purchase is made.
Those are a lot of bases to cover here. Now you see why putting the technical and mundane tasks in the hands of expert Social marketers is beneficial. Today, companies deal with a much better-educated consumer that demands a particular marketing style, purchasing opportunities, and order fulfillment.
Businesses need to adopt a high-value consumer-first policy with excellent customer service, quick follow-up, and follow-through on all customer orders. Companies that do this well are the companies that will end up on top with today’s consumers. This is best done when each task is put in the hands of experts and by using an online shopping platform that integrates with an Order Fulfillment Service
How Does a Company Use Social Media to Drive Sales?
Advertising on Facebook has become a strategic social media marketing strategy for approximately 7 million businesses worldwide. AdEspresso conducted an in-depth study using $300 million of Facebook ad spend to calculate average Facebook advertising costs. Here are the average Facebook ad costs:
$0.97 per click
$1.07 per like
$7.19 per 1000 impressions
$5.47 per download
Optimizing these averages can improve your ad’s quality, with the most relevant ads costing less and getting more facetime with users. The current average Facebook ad budget for Businesses ranges between $200 to $800 per month, with some spending significantly more and others spending less.
Instagram:
Instagram and Facebook advertising use the same Ads Manager. However, each of their advertising costs varies. Because Facebook is older with more data and more ad placements, Instagram ads are typically more expensive. Instagram paid advertising can be a lucrative marketing platform. Since their engagement rates are on average 23% higher than Facebook, some may find that it is a more cost-effective social media paid advertising option.
YouTube:
WebFX states that paid YouTube ads on average cost between $0.10 to $0.30 per view or action, with an average daily paid ad budget of $10. The average price of reaching 100,000 viewers is around $2,000. YouTube is powered by Google AdWords and, on average, is watched on mobile devices for more than one hour a day. YouTube is also ranked second only to Google regarding search engine use. You cannot ignore these facts. YouTube must be considered a major paid advertising marketing channel that provides a business with many different options and ways to market its product.
TikTok:
TikTok, the new kid on the block, has taken the online eCommerce world by storm, becoming one of the significant influencers of new product discovery. The TikTok advertising page posted the following case studies:
“Slate And Tell ~ A unique jewelry brand that allows customers to personalize their accessories. They’ve reached over 4M+ TikTok users. ROAS (Return on Ad Spend) increased 2X, with single session add-to-carts reaching 1000.”
“Princess Polly ~ A beloved online fashion retailer in Australia. Their campaign produced excellent results and reached over 9 million impressions. ROAS (Return on Ad Spend) increased 15X. Click-through rate increased to 1.05%.”
“Playrix ~ An international developer of free-to-play mobile games app saw the number of players increase by 87% within 3 days. ROAS (Return on Ad Spend) rose by 133%, and cost per in-game purchase fell by 27%.”
SnapChat:
Snapchat ads cost around $2.95 per thousand impressions. Costs can vary depending on the number of advertisers, industry, and other factors. It is worth investigating this social media platform because, on Jun 22, 2021, the Social Media Today news website posted, “Snapchat found that adding Commercials can significantly improve promotional results. And the addition of Commercials boosts metrics drove double the lifts across the funnel. Snapchat also found that it’s Discover content commercials increased efficiency in ad awareness by 65%.”
Twitter:
Twitter paid advertising costs depend on the type of ad, which includes promoted tweets, promoted accounts, and promoted trends. Promoted tweets cost $0.50 to $2.00 for each action. Promoted accounts cost $2 to $4 for each follow. Promoted trends cost $200,000 per day.
Creating ads to drive traffic back to your blog or video on YouTube is very effective, especially when a relevant CTA is placed on the blog post or YouTube video. Whether to increase reach, brand awareness, conversions or gather leads, Twitter says a paid ad campaign can do it! However, it is essential to always understand your audience and what your audience is specifically on Twitter.
Which Social Platform Should I Invest My Resources In?
When it comes to your company’s annual advertising costs, it’s essential to consider which channels offer the most value. Gather statistics over a period of time to discover which social media platform is providing your company with the highest return on investment (ROI); then, you will be able to properly allocate your advertising budget in accurate proportions to each of the different social media advertising platforms.
Social Media and Order Fulfillment Services
Chicago Fulfillment Services can streamline your Social Selling process and integrate all your order activity generated by the most popular shopping carts directly to our order fulfillment center. This information will cover all your fulfillment, warehousing, and shipping transactions. In addition, we will provide a state-of-the-art web-based order information and warehouse system accessible online 24/7/365 from anywhere in the world. Our system allows our clients to review their inventory, orders, and tracking as well as providing over 100 fulfillment activity reports.
